Nadine has set up her own label to make this record and, weirdly, the CD is only going to be available in Tesco's. But I guess that's progress. If you don't need a major label to take its major wedge for handling the business the way they have for decades, if you only want to be in the single biggest music retailer, knowing most people will find you online anyway, and if you already have a fan base who will stretch out a bit to meet you where you are, why not?
Marketing / "future of music" debates aside, it always helps if the song is good. And it is. Hooray!