We've just celebrated another record increase in audience share at Fire Radio, a station where I love picking the hits for the playlist.
The last time our share was as high as now, iPods looked like this. They only had black and white screens and couldn't play games.
Original XBox, Nintendo Gamecube and Gameboy Advance were state of the art.
This was the latest way to get email out and about...
(And the only way to do music, games and email on the move was to carry one of each.)
You needed more for web browsing. The best Apple iBook weighed nearly 3kg and had less processing power and storage space than today's iPod Touch.
Facebook was called "Thefacebook" and you could only join if you were at Harvard, Stanford, Columbia or Yale.
No-one in the UK had seen "Lost", but in America they thought it would be the best show on TV.
Kate Thornton presented a new show called "The X Factor", but winner Steve Brookstein failed to get a Christmas number 1.
Keisha and Mutya were still in The Sugababes.
Brian McFadden had a number 1 hit and was still married to Kerry Katona.
IT WAS A DIFFERENT WORLD BACK THEN...
Our listeners today can access 12.7 million Spotify songs
, 140 million YouTube videos
and 666 million people on Facebook
, and over 10 billion apps
have been downloaded using a 100g phone in their pocket.
They don't listen to Fire Radio because they have to, only if they want to.
And they chose to listen just as much this quarter.
Congratulations from Steve Jobs (and Bern)
(PS - did you guess the year? It was 2004.)